Direct investments and co-investment alongside founders

Service 03

Direct
Investments

Partnering directly with select companies to fund growth and strategic acquisitions — securing a long-term strategic and financial partner, not just capital.

What We Do

Capital With Partnership

Sometimes the right capital partner is one who puts their own money on the line alongside you. Our direct investment program is designed for select growth-stage companies where we see exceptional potential and strong alignment with our long-term approach.

Unlike traditional private equity, we don't seek control. We invest as a strategic partner — providing growth equity, acquisition financing, and board-level guidance while letting founders continue to lead. Our investment horizon is patient, aligned with your company's natural growth trajectory rather than a fixed fund lifecycle.

We bring more than capital. With 20+ years of experience across hundreds of growth companies, we offer strategic insight, operational expertise, and a network of potential customers, partners, and acquirers that can accelerate your path to value creation.

Our Direct Investment Capabilities

  • Growth equity co-investment alongside founders
  • Acquisition financing for strategic add-ons
  • Expansion capital for new markets and products
  • Long-term strategic partnership and guidance
  • Board-level advisory and operational support
  • Network access to customers, partners, and acquirers
  • Flexible investment structures tailored to your needs
  • Patient capital with no forced exit timelines

Who This Is For

Select growth-stage companies with $4M–$100M in revenue seeking a long-term capital partner — not just a check. Ideal for founders who want strategic support alongside investment, whether for organic growth or acquisition-driven expansion.

Founders seeking a strategic capital partnerCompanies funding acquisition strategiesBusinesses expanding into new marketsTeams wanting board-level strategic guidance

FAQ

Frequently Asked Questions

What does direct investment from Peers & Company look like?
We invest our own capital directly alongside founders, typically as growth equity to fund scaling operations or strategic acquisitions. Unlike traditional PE firms, we don't seek control — we partner with management teams as a long-term strategic and financial ally. Our investments are structured to align with your growth timeline, not a fixed fund lifecycle.
What types of companies do you invest in directly?
We focus on growth-stage private companies with $4M–$100M in annual revenue, at least 2 years of operating history, and strong growth trajectories (typically 10%+ annual growth). We invest across diverse industries including SaaS, healthcare, logistics, e-commerce, professional services, and many others. We look for strong management teams with clear paths to value creation.
How is this different from private equity or venture capital?
Traditional PE firms often seek majority control and impose aggressive timelines for returns. VC firms typically want board seats and governance rights. Our direct investments are designed as true partnerships — we provide capital and strategic support without taking control of your company. We're patient capital with a long-term view, not a 3-5 year fund cycle.
Do you take board seats or require governance changes?
Our approach is flexible. In some cases we may take a board observer seat to provide strategic guidance, but we don't require board control or governance changes. The level of involvement is tailored to what the founder wants — some clients want active strategic input, others prefer a hands-off financial partner. We adapt to your needs.
Can you help fund acquisitions as part of a direct investment?
Yes, acquisition financing is one of our core direct investment use cases. We help growth companies fund strategic add-on acquisitions that accelerate their market position, expand capabilities, or enter new geographies. We can structure the investment to cover both the acquisition cost and working capital needs for integration.

Related Services

Mergers & Acquisitions

Buy-side and sell-side M&A advisory for growth-stage companies.

Equity & Debt

Capital raises through our global network of family offices and institutional investors.

Growth Capital

Non-dilutive, revenue-based financing with no equity dilution or covenants.

Seeking a Strategic Partner?

We invest selectively in companies where we see exceptional potential. Tell us your story and let's explore whether a direct partnership makes sense.

Start the Conversation